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Volume 5, Number 6
USING THE AVAILABILITY OF AD LIB
ADDITIONAL PROMOTIONS FOR
DRIVERS
Impressive selling volume
is vital to the success of any automobile
dealer.
“Many businessmen feel that after they
have produced a certain number of
items, sales are about all they can do
for the present time.” “Sales volume
must be increased.” “Of course
sales volume must be increased.”
And they try to do it by any means
possible. This is the basis of the ad
lib plan.
An ad lib plan should be aimed at
producing sales volume for the benefit of
both the customer and the dealer. In the
use of the ad lib plan it is imperative that
you make the most of the present while
planning for future. The advertising will
be for additional promotions and show
windows, as well as expanded floor and
outside display space. This means sales
volume for both the customer and the
dealer.
The next step is to plan for additional
promotions and show windows, as
well as expanded floor and outside
display space.
Your staff should be instructed to place
a high percentage of emphasis on
sales volume. The ad lib plan should be
a part of the complete selling program.
An ad lib plan should produce sales
volume that is in addition to the other
plans used by the dealership.
The ad lib plan should be aimed at
increasing the sales volume of new and
used vehicles of all makes and
models.
Your advertising should call attention
to all of the features of the automobile
which will be the basis of the campaign.
The advertising must show your
participation in the ad lib plan and how
it will benefit your customer.
Each individual should be asked to
answer the question: “How will this
advertising aid in my sale?”
The answer should be in the form of
“It will be like a welcome mat to my
customer’s automobile buying
enthusiasm.”
This is the key to increasing sales
volume. Keep the sales volume up.
The ad lib plan will increase the
sales volume of your dealership. Your
marketing and advertising will produce
greater profits.
The next step is to prepare for the
promotions and show windows. 01e38acffe
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